Real eCommerce Podcast

Packaging with Purpose: Sustainability Trends You Can’t Ignore - Ep. 12

Sustainability in eCommerce is no longer optional. Consumers are clear—they want sustainability, and they’re willing to pay for it. In this episode, we dig into the numbers, share actionable insights, and discuss how eCommerce brands can tackle big and small environmental challenges while staying profitable.

Don’t Push My Buttons: The Dos and Don’ts of Button Design - Ep. 11

In this episode, we share practical tips for designing buttons that are easy to use and enhance the overall user experience. From using clear labels with action words to making primary buttons stand out, learn how small design choices can make a big difference!
Want to recap these tips? Download our guide here and start improving your button design today!

Clear Performance Reporting: Making Data-Driven Decisions - Ep. 10

This time, Adam catches up with Marcus, Real’s Client Services Director, to explore the ins and outs of clear performance reporting and its impact on eCommerce success. They discuss the metrics that matter most, from conversion rates to customer acquisition costs, and how a focus on data can transform your budget decisions and drive growth.
For more on the reports they highlight, take a look at our document.
 

Seamless eCommerce Replatforming: Move Your Store Without the Hassle - Ep. 09

In this episode, Adam and Jamie discuss eCommerce replatforming, exploring the reasons to do it, the challenges it presents, how to approach it, and the benefits it brings.
Get Adam's Data Inventory and Mapping Tool here.
And here's Jamie's email template to let your customers know about website migration to another platform:
Dear << First Name >>,
We've got a shiny new website and have migrated your details across. To continue to manage your orders and details online through your account, please create a new password on our new system. 
Simply go to the link below, hit 'forgot password' and enter the email address you have received this email on. You'll then be sent an email with a password reset link.
UPDATE YOUR PASSWORD

The eCommerce Email Tips Every Retailer Needs to Know - Ep. 08

In this episode, Adam is joined by special guest Chloë Thomas, a bestselling author, international keynote speaker, and podcast host with over two decades in online marketing and eCommerce. Together, they explore the best strategies for crafting successful eCommerce emails.
This episode is essential for anyone looking to transform their email marketing approach. Adam and Chloë dive deep into key topics such as optimising subject lines, effective data collection, the best times to send emails, maximising subscription opportunities, and creating engaging newsletters.
Grab a copy of Chloë's new eBook "500 Top Tips for Making Your eCommerce Business Profitable".
Visit Chloë's website to learn more and listen to the eCommerce MasterPlan podcast.

Quick Checks and Power-Ups for Better Website UX - Ep. 07

Short and sweet! In this episode, Adam shares his quick tips and power-ups to enhance the user experience in your eCommerce store. Discover how to draw your users' attention, make the most important elements prominent, and ensure they are noticed and remembered by your visitors.

The UX Blueprint for First Impressions That Win Customers - Ep. 06

In this episode, Adam and his special guest, UX expert Damian Rees, examine how your eCommerce store can make the best first impression on visitors.
First impressions are as important for websites as they are for people. When customers land on your website, they make various assumptions and look for familiar patterns, navigation clues, and trust signals.
If they don't find them, they experience friction and are quick to leave. Listen to the podcast and find out how your eCommerce store can make a great first impression.
Download Damian's UX Honeycomb Score
Complete this form, and Damian will create a 2-minute first impressions video for your website.

Visual Vocabulary: How to Effectively Communicate with Images - Ep. 05

If you want your eCommerce store to perform well, your images have to be on point. Visual communication is how you can start a conversation with your audience the moment they land in your eCommerce store. You'll be surprised at the impact small visual details can have.
For more more tips and tricks for the effective use of images in your eCommerce store, download our Retail Mind Games white paper - https://cdn.shopify.com/s/files/1/0816/5379/3103/files/Retail_Mind_Games_-_Real_Agency.pdf?v=1718366150

The Real Impact of Reviews on Buying Decisions - Ep. 04

Ever wondered just how much those star ratings and customer comments affect buying decisions? You might be surprised! In this episode of the Real eCommerce Podcast, we're getting real about the impact of reviews. Tune in for some eye-opening truths and learn how to make reviews work harder for you.

Why 99% of eCommerce Landing Pages Fail: The Who, What, and How - Ep. 03

In this episode we focus on improving eCommerce landing pages by answering four essential questions: Who you help, the problems your audience faces, what you help them achieve, and how you help them. Tune in to hear how to tailor your landing pages to answer these questions, focus on clarity, and stop making landing pages that fail.